Launches, drops & made-to-order
Pre-order form template
A pre-order is a promise in both directions: they commit to buying, you commit to making. The form is where that promise gets written down — quantity, price, and the date it lands.
This template is built for small batches and launches: a hard closing date, a cap on every line so you don't oversell the kiln, and a fulfilment choice so you know what you're shipping versus handing over.
Totals itself · one shareable link · no card required
Free, no signup. For Google Sheets or Docs, upload the .xlsx or .docx to your Google Drive — it converts on open.
Field by field
What to put on a pre-order form
- ✓
A hard closing date in the description
Pre-orders without a deadline never convert — the deadline is the product. Put it in the first line of the description and honour it.
- ✓
A maximum quantity on every line
Your batch size is finite. A per-line cap is the difference between a sold-out run and forty apology emails.
- ✓
Shipping as a priced line, with a fulfilment choice beside it
Shipping is the most common reason a pre-order total is disputed. Anything with a price must be a product line so the total computes — put the flat rate on a line capped at one, and keep the pickup-or-ship dropdown for the intent. A rate written into an option label is only text, and it never reaches the total.
- ✓
An optional "needed by" date
Gifts have deadlines. Knowing about them at order time lets you sequence the run instead of rescuing it.
Every format
Download the pre-order form in the format you work in
Pre-order form template in Word (.docx)
The Word version is the one to adapt for a launch announcement or a press sheet — editable product list, editable terms, and space to explain what a pre-order means for your customers.
- ·Editable product, price and quantity table
- ·Terms block for closing date, fulfilment window and deposits
- ·Print or attach to a launch email
Pre-order form template in Excel or Google Sheets (.xlsx)
Spreadsheets are how you find out whether a run is viable. Line totals calculate live, and the log sheet counts units per product so you know when you've hit batch size.
- ·Live totals per order and across the run
- ·Order log that tallies units per product against your cap
- ·Upload it to Google Drive to open it in Google Sheets and share with a collaborator
Pre-order form template PDF
Send the PDF as the official version of the offer — a fixed page stating what's available, at what price, closing when. Nothing shifts between your outbox and their inbox.
- ·Prices and quantities locked
- ·Reads correctly on every device — important when it's shared onwards
- ·Doubles as the record of what was promised
Printable pre-order form
For markets, studio open days and craft shows: print the sheet, take pre-orders in person, and type them up later — or point people at the online link and skip the typing.
- ·One page, pen-friendly, no colour needed
- ·Contact lines so you can actually reach the buyer in April
- ·Deposit and signature lines for in-person commitments
Use this template online instead
Same fields, same prices — but the totals calculate themselves, the orders land in one dashboard, and nothing gets lost in an inbox. Share one link anywhere: bio, group chat, QR code on a flyer.
Free while in beta · No card required
Pre-order form template FAQ
+What is a pre-order form?
A pre-order form takes orders for something you haven't made or received yet. It records the item, quantity, price and buyer details, and it states clearly when the goods will be ready — so both sides know what was agreed.
+How do I stop a pre-order run from overselling?
Put a maximum quantity on every product line and close the form once the run is full. In the spreadsheet version, the order log tallies units per product so you can see the cap approaching.
+Should I take payment up front for pre-orders?
Deposits are common for made-to-order work and full payment is common for drops. This form captures the order and the total; you collect payment with your usual method — a payment link in the confirmation email is the simplest.
+How long should a pre-order window stay open?
Two to four weeks is typical. Long enough that your audience sees it more than once, short enough that the deadline still feels real.
+Can I reuse this template for the next drop?
Yes. Duplicate the file, or with the online version edit the product list and dates and reuse the same link — past orders stay in your dashboard.
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Sell the batch before you fire it.
Free while in beta — unlimited forms, unlimited orders.
Use this template online — free